Behavioral Finance

May 23, 2026
Hero page with title 'The IKEA Effect' and four colored blocks: top-left Lucky (gray), top-right DISCIPLINED INVESTOR (green), bottom-left Confused (light gray), bottom-right BIAS-TRAPPED (orange).

The IKEA Effect: Norton, Mochon & Ariely’s 2012 Discovery That Labour Leads to Love

In 2011, three behavioural economists at Harvard Business School and Duke University — Michael I. Norton, Daniel Mochon and Dan Ariely — conducted a series of […]
May 23, 2026
Infographic: Employee Cost-to-Revenue Ratio by fiscal year, rising from FY20 (14) to FY25 (22); FY25 bar is green.

Employee Cost-to-Revenue Ratio: How a Single P&L Line Reveals Operating Leverage, Wage Discipline & Hidden Margin Risk

The Employee Benefit Expense line is the cleanest fixed-cost intensity metric on any Indian P&L. Here is how to read it, benchmark it, and use it — illustrated with Titan Biotech FY25's audited markers.
May 22, 2026
Horizontal bar chart of yearly values from FY20 to FY25: FY20 28, FY21 26, FY22 22, FY23 18, FY24 14, FY25 11; final bar is green.

Choice Overload & The Paradox of Choice: Iyengar & Lepper’s 2000 Jam Study and Sethi-Iyengar-Huberman-Jiang 2004 401(k) Evidence

Iyengar & Lepper’s 2000 jam study and Sethi-Iyengar’s 2004 401(k) evidence show that wider option sets paralyse decision-makers. With ~1,500 MF schemes and 5,000+ listed stocks, Indian retail investors face an extreme choice-overload landscape. A four-step counter-measure checklist, and an educational case study on how Titan Biotech (BSE: 524717) FY25’s focused specialty-biotech portfolio reads as anti-choice-overload corporate behaviour.
May 22, 2026
Blue gradient hero with the title 'CEO-to-Median-Employee Pay Ratio' and a horizontal green milestone timeline from FY21 to FY25: Compliance, Disclosure, Audit clean, Board change, All boxes. Multibagger Shares branding above.

CEO-to-Median-Employee Pay Ratio: Companies Act §197(12) Read With Rule 5(1)(i)

The CEO-to-Median-Employee Pay Ratio mandated by Companies Act Section 197(12) read with Rule 5(1)(i) is one of the highest signal-to-noise governance disclosures in any Indian annual report. This educational piece decodes the metric, shows how to read its three-to-five-year arc, and illustrates the disciplined Pattern-A signature using Titan Biotech (BSE: 524717) FY25 audited markers — purely as a teaching case, not as a buy/sell view.
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