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About Manish Goel

SEBI Registered Investment Adviser • Chartered Accountant

446 Articles Published

Manish Goel is a Chartered Accountant and the Founder of Multibagger Securities Research & Advisory Pvt. Ltd. (SEBI Registered Investment Adviser, INA100007736). A full-time value investor since 2010, he writes on value-investing principles for education and general awareness.

August 29, 2026

Two sweet shops on a navy panel: one holding its price at four hundred rupees a kilo, the other cutting to two hundred and fifty

When a Rival Starts Giving It Away: What a Price War Really Tests

Nobody can pretend their way through a price war. It is the one test a business cannot revise for — and the results are printed, quarter by quarter, for anyone willing to read them.

August 27, 2026

Two chai glasses on a navy panel: four glasses at the same price on one side, one glass with a large gold price tag on the other

More Packets, or a Bigger Price Tag? How to Read a Company’s Sales Growth

“Sales rose fifteen per cent.” That one sentence can describe two completely different businesses. Here is the simple question that tells them apart.

August 26, 2026

A government building with columns above a gold seal marked L1, with three identical small factories bidding into it from below

The Customer Who Makes the Rules: What Changes When a Company’s Main Buyer Is the Government

Every share you own comes with a set of customers attached to it. Here is what quietly changes inside a business when the biggest of those customers happens to be the state.

August 25, 2026

Infographic showing value flow from company to shop: stages Distributor, Wholesaler, The Shelf, ending at The Shop with a ₹30 printed price.

The Shopkeeper’s Cut: What a Company Pays to Sit on the Shelf, and What That Tells You

A plain-English guide to the trade margin: the slice of the printed price that never comes back to the company. Why a brand people ask for by name can afford to pay the shop less, where you can actually see this in India, and the four things the test cannot tell you.