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About Manish Goel

SEBI Registered Investment Adviser • Chartered Accountant

446 Articles Published

Manish Goel is a Chartered Accountant and the Founder of Multibagger Securities Research & Advisory Pvt. Ltd. (SEBI Registered Investment Adviser, INA100007736). A full-time value investor since 2010, he writes on value-investing principles for education and general awareness.

October 6, 2026

Cover illustration: a navy bar for a normal year's profit of twelve lakh rupees next to a tall gold bar for a bumper year's profit of thirty lakh rupees, under the headline fix the roof while the sun shines

Fix the Roof While the Sun Shines: What a Business Does With Its Best-Ever Year

Any business looks wonderful in a bumper year. The more useful question is what its owners do with the extra money: strengthen the business, or stretch it, so that a normal year becomes a hard one.

October 5, 2026

Cover illustration: two bars side by side, a short gold bar showing a profit of four lakh rupees and a tall navy bar showing sixteen lakh rupees that a slow-paying customer owes, under the headline who is standing at the counter

Who Is Standing at the Counter? How to Judge the Quality of the People a Business Sells To

Two pickle makers can report the same sales and the same profit, and still be very different businesses. The difference is who is standing at the counter: whether the customers can pay, pay on time, come back, and stay for reasons beyond the lowest price.

October 4, 2026

Cover illustration: two simple town maps side by side, one with forty gold dots packed along a short lane and a short gold route, the other with forty dots scattered widely and a long tangled route, under the headline the milkman's map

The Milkman’s Map: Why Customers Packed Close Together Make a Business Cheaper to Run

Two milk rounds, the same milk, the same price, the same forty customers. One earns a living and the other loses money. The difference is route density, and it explains how a lunch-box network, a courier giant and a retail chain keep their costs low.

October 3, 2026

Cover illustration: two identical gold shop fronts side by side, one glowing and busy with a queue and one dark and empty, with a gold key between them, under the headline could a rich rival copy this business

The Copy Test: Could a Rich Rival With Unlimited Money Copy This Business?

A simple question separates a strong business from one that only looks strong: if a rich rival tried to copy it tomorrow, what could the money not purchase? A sweet shop, a cola and a milk cooperative show how to ask it.