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Manish Goel - SEBI Registered Investment Adviser

About Manish Goel

SEBI Registered Investment Adviser • Chartered Accountant

422 Articles Published

Manish Goel is a Chartered Accountant and the Founder of Multibagger Securities Research & Advisory Pvt. Ltd. (SEBI Registered Investment Adviser, INA100007736). A full-time value investor since 2010, he has helped thousands of investors build long-term wealth through quality stock picking and disciplined fundamental analysis.

September 2, 2026
Navy cover for Who Chooses, Who Uses, Who Pays, showing three figures joined by gold arrows and labelled chooses, uses and pays

Who Chooses, Who Uses, Who Pays: The Three People Hiding Inside Every Sale

Most sales look like one person handing over money. Very often they are not. Learning to separate the chooser, the user and the payer is one of the simplest ways to judge how solid a company’s demand really is.
September 1, 2026
Navy cover for The Shop That Sells Only One Thing, showing one slab resting on a single gold pillar beside an identical slab resting on five

The Shop That Sells Only One Thing: How to Judge a Business That Lives Off a Single Product

Some companies earn almost everything they earn from one product. That is not automatically a weakness, and it is not automatically a strength either. Here is a simple, four-question way to tell the two apart, using nothing more than a plain reading of the annual report.
August 31, 2026
Navy cover for The Baker Who Grows His Own Wheat, showing a five-link chain from wheat to customer with the first three links in gold

The Baker Who Grows His Own Wheat: How to Judge a Business That Owns Its Own Supply

Some companies make the things they sell from scratch. Others simply assemble what arrives at the gate. The difference tells you more about the quality of a business than almost any single number will.
August 30, 2026
Navy cover for The Sweater Shop in July, with a twelve-month bar ribbon in which November, December and January stand tallest in gold

The Sweater Shop in July: How to Judge a Business Whose Sales Arrive All at Once

Some perfectly good businesses earn almost nothing for months, then make most of their year in a few weeks. Here is how to read one without being fooled — in either direction.
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