The Ostrich Effect — documented by Karlsson, Loewenstein & Seppi in 2009 — explains why Indian investors stop checking portfolios during market corrections. Brokerage logins fall 9.5% on down-1% days. We walk through the academic foundation, Indian SIP-discontinuation and demat-dormancy data, a seven-step counter-measure checklist, and Titan Biotech's FY25 disclosure architecture as an illustrative anti-ostrich case study.