Blogs

Some companies make the things they sell from scratch. Others simply assemble what arrives at the gate. The difference tells you more about the quality of a business than almost any single number will.

Some perfectly good businesses earn almost nothing for months, then make most of their year in a few weeks. Here is how to read one without being fooled — in either direction.

Nobody can pretend their way through a price war. It is the one test a business cannot revise for — and the results are printed, quarter by quarter, for anyone willing to read them.

“Sales rose fifteen per cent.” That one sentence can describe two completely different businesses. Here is the simple question that tells them apart.