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November 2, 2026

Cover illustration: a gold staircase of four steps, from a small sachet at the bottom to a premium pack at the top, beside the headline The Staircase of Wants

The Staircase of Wants: Why a Business That Owns the Upper Steps Gains as Customers Grow Richer

When incomes rise, people do not only buy more. They buy better. A business that sells the upper steps can earn more from the very same customers.

November 1, 2026

Cover illustration: two bars after five years, one pot larger because the friend saved more, beside the headline The Bigger Engine

The Bigger Engine: Why, in the Early Years, How Much You Save Matters More Than How Well You Invest

Two friends, two engines, and a simple sum: for the first sixteen years or so, the amount you put in does more work than the return you earn.

October 31, 2026

Cover illustration: a street of identical juice stalls, with a falling arrow beside the headline The Hottest Stall on the Street

The Hottest Stall on the Street: Peter Lynch’s Warning About the Hottest Stock in the Hottest Industry

A busy street, one juice stall, and a lesson from Peter Lynch: when a whole field gets popular, the field can grow while each business in it earns less.

October 29, 2026

Cover illustration: a gold steering wheel with two hands on it, one hand labelled profit and the other labelled other goals, under the headline The Owner With Other Goals

The Owner With Other Goals: How to Judge a Business the Government Controls

Every business has a boss, and the boss wants things. A plain look at what changes when the biggest owner is the government, and the five questions that help you see it.

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